A significant portion of today's media narratives, irrespective of their editorial stance, tend to lean left of center. Kontrast, a new digital platform, emerges to provide an alternative viewpoint, representing a perspective right of center that embraces progressiveness, classic values, and modernity. This foundational idea is reflected in the platform's visual language—deliberately crafted to embody contrasts. It stands apart from the prevailing newspaper aesthetics while balancing the interplay between classic and contemporary styles, dark and light tones, and bold and understated elements.