When ILLUM underwent a major transformation to become the leading luxury department store in Copenhagen, they needed a bold visual language to reflect their new identity. The challenge? Communicate everything from premium gastronomy to high-end fashion—without showing a single product.

Working with NORD DDB, we created a series of 10 striking visuals—produced as both stills and short films—that captured the essence of ILLUM’s diverse offerings. The campaign was designed for use across all platforms, uniting elegance and imagination without relying on traditional product imagery.